September 6th, 2009
The Brothers Brick posted a link to a New York Times news story that talks about how Lego got itself back into shape after nearly collapsing in the middle of this decade. There are some interesting bits in there but the main gist is that the licensed Lego themes and games helped to save the company, even if people don’t want to admit that.
I’m glad that they’re back in full effect since I was a Lego maniac back when I was a young’un. Some of my own comic characters like Longway came straight from customizing my own characters out of Lego minifigs.
BTW: Lego, if you’re looking to make more money, you may want to think about bringing those Batman sets back. There still seems to be enough demand to let people charge over $30 for some minifigs.